Monday, March 23, 2009

Twix

Buddhist-like perfection

When I was a kid, there were two kinds of Twix bars: regular and peanut butter. Everyone knew peanut butter were far superior.

Then Mars, Inc. decided it would be a good idea to release new kinds of Twix bars: chocolate fudge and cookies and cream. The fudge bars were basically the same as the regulars but with chocolate fudge-like stuff in place of the caramel. The cookies and cream had vanilla-esque stuff on top of the cookie, attempting to mimic an Oreo in bar form.

Neither of these variations -- nor others that would follow -- lasted long. The peanut butter Twix was, as previously stated, the greatest. It was the Reigning Lord of Twix bars. Then in 1997 someone at Mars, Inc. decided it would be a good idea to discontinue the peanut butter twix leaving only the caramel Twix and some pathetic ice cream variations. In 2000 Mars, Inc. realized they were complete morons, brought back the peanut butter Twix bars, and I sincerely hope whoever had the idea of removing it in the first place was promptly demoted to the mail room.

This weekend I was at CostCo and found a black and red box labeled "Twix PB" on it. Presuming this meant "Twix peanut butter," or "peanut butter Twix" I bought it. Apparently this is yet another new line they've released, not my beloved peanut butter Twix. It's similar -- almost the same -- but there's a chocolate shortbread cookie in it instead of the traditional plain/butter flavor. I'm not sure how I feel about this. It's good, sure, but it's not what I want. It's not pure. It's not the peanut butter Twix bar of my childhood; the Twix where you can eat off the peanut butter from the top, then the chocolate from around the edge of the cookie, and lastly the cookie itself. It's a ritual, like twisting and licking the inside of an Oreo or dipping sushi in soy sauce -- that's just how you eat it. While the process is still there, the beautiful combination of flavors between the peanut butter, chocolate, and shortbread is now thrown off. The zen balance is lost.

I wish companies would realize what they've got and stop trying to always update things. Some things do need to be updated and should be changed to keep up -- things like electronics, computers, cars (some models), and some types of clothing. But I'm also of the mentality that if it isn't broken, don't fix it. Mars, Inc., please, stop messing with the Twix bar. It is among the greatest candy bars on the market, only surpassed by the Milky Way Dark/Midnight and perhaps Crunch bars, but neither of those requires a ritual for complete satisfaction.

Something many companies need to learn (Facebook, I'm looking at you): don't mess with something that people like and that works.

EDIT: I just found out that Mars, Inc. discontinued the traditional peanut butter Twix bars in 2007. Twix PB are the only ones made now.

1 comment:

Alisha said...

The "If it's not broken, don't fix it" philosophy sucks. That's all i got.